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Change Agents - Designing an AI Ethics Campaign

TARGET:

12-15 years

INTENSITY:

3 x 45 min sessions

LEARNING GOAL

Learning to use AI ethically and responsibly

PEDAGOGICAL INTENTION

Being aware of the environmental impact of AI solutions and taking steps to reduce it

Target SKILLS

MATERIALS

DETAILED PROCEDURE

PROGRESS INDICATORS

Campaign design materials

Presentation space

Access to AI tools (for the campaign itself, under scrutiny)

Session 1: Each group of 4 chooses one AI ethics issue they care about (environmental impact, bias, manipulation, misinformation, relational dependency, labor displacement). They identify a specific target audience (younger students, parents, teachers, local businesses) and define a specific behavior change they want to produce.

Step 1

Session 2: Groups design their campaign: a clear message, a specific medium (poster, video, workshop, newsletter, social media), evidence-based claims, and a call to action. They may use AI tools - but must document every use and evaluate its effect on their message.

Step 2

Session 3: Campaigns are launched or presented to their target audience. Peer evaluation: did it change your mind? What was the most convincing element? What was missing?

Step 3

Step 4

Step 5

Step 6

Step 7

Step 8

Step 9

Step 10

Campaign achieves at least one of: (a) measurable behavior change in target audience, (b) adoption by the school, (c) publication beyond the classroom.

Post-campaign reflection identifies what worked, what failed, and what the student would do differently.

Co-Intelligence Human-Machine

Agency and Autonomy

Research Foundations

Freire, P. (1970); UNESCO. (2023); Westheimer, J., & Kahne, J. (2004)

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ADDRESS

EMAIL

Montréal, Canada

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